What are the types of displays in retail? What is a retail merchandising unit?
Get all your retail display and packaging questions answered in this blog post.
Point-of-purchase (POP) displays are a powerful marketing tool that can help businesses increase sales and brand awareness. These displays are placed strategically at the checkout area or other busy footfall locations in retail stores or supermarkets, where they can catch shoppers’ attention and encourage them to make impulse purchases.
Many types of POP displays are available, each with its unique advantages. Here’s a look at some of the most popular types of POP displays:
- Clip strips: Clip strips or hanging merchandising strips are a versatile and affordable POP retail display option. They are typically made of plastic or metal and can be attached to shelves or other fixtures with hooks or hangers. Clip strips are ideal for displaying small, lightweight items such as candy, snacks, and personal care products.
- Floor standing units (FSUs): FSUs or FSDUs are larger, freestanding retail merchandising units that can be used to promote a wider variety of products. They are often used to create a more prominent brand presence in a retail store. FSUs can be customized with shelves, hooks, and other features to accommodate different types of products.
- Product Display Hangers: Hangers are great for displaying easy products while still enhancing the products’ USP in the backdrop. Product display hangers can be made from a variety of materials, such as plastic, metal, or corrugated board. Hangers can be customized with your brand logo or other marketing messages. They can be customized in different sizes and shapes to attract the shopper’s attention in turn increasing sales.
Globe Print n Pack has manufactured over 100 different styles of product display hangers for brand managers looking for cost-effective retail display solutions.
- Shelf-Ready Packaging: Shelf-Ready Packaging (SRP) acts as a secondary packaging box that holds multiple units of your single products. The retailer only needs to tear open the box and place it on the retail shelf for display. This eliminates the extra time and labor required for stacking and organizing the shelves in supermarkets and general stores. Shelf-ready packaging is particularly popular for products with flexible packaging, such as sauce pouches, as it helps the pouches stand straight, be visible, and attract customers, ultimately leading to increased sales. SRPs can be made from paper corrugated material for semi-permanent display, or acrylic shelf-ready packaging for a long-term, permanent retail display strategy.
- PP Bins: Our polypropylene (PP) bins are ideal for marketing quick, grab-and-go products such as loofahs, dishwashing scrubbers, and other everyday-use items. As a retail store manager, you can place these bins next to complimentary products to boost sales. Additionally, if you are a toy manufacturer, you can use these bins to attract toddlers’ attention due to their height, allowing them to grab the products and increase sales easily. PP bins can be customized in shapes such as circle, square, or hexagonal.
The type of POP retail display you choose for your retail display strategy will depend on your specific marketing goals and the products you sell.
With a little visual merchandising planning and creativity, you can use POP displays to take your marketing goals to the next level.
I hope this blog post gives you a good overview of the different types of POP displays available. If you have any questions about POP displays or how to use them in your business, please feel free to contact Globe Print n Pack. They are a leading provider of customized retail display solutions and can help you create POP displays that will get results.