That “wake me up espresso” or “4 pm tea-time” the world is divided into tea & coffee lovers.
In India, a nation steeped in tea culture and the world’s second-largest producer of the beverage, brand loyalty runs deep.

Packaging plays a huge role in boosting your beverage brand on the retail store shelves.

But how do you stand out in a crowded market? The answer lies in the first impression: your packaging.

Your packaging box design serves as the silent salesperson on the retail shelf. It’s the first thing a customer sees, which grabs their attention and entices them to choose your tea brand over the rest.

custom tea packaging boxes

Choosing the right Packaging Box Manufacturer for tea leaves or coffee beans

Your packaging is the first impression. It’s the visual hook that grabs a customer’s attention and entices them to choose your brand. 

Here’s how custom packaging can elevate your tea & coffee brand:

  • Brand Storytelling: Transform your packaging into a canvas that tells your brand story. Vibrant colors, elegant patterns, or captivating illustrations can all reflect your brand identity and resonate with your target audience.
  • Premium Appeal: Opt for high-quality packaging materials that exude luxury and freshness. This not only elevates your brand image but also ensures your tea & coffee arrives in pristine condition.
  • Functional Design: Make your packaging box user-friendly! Consider features like tear strips or tearing zip for packaging boxes of green tea bags or coffee pods. This gives the customers a smooth, exciting unboxing experience. 
  • Sustainable Solutions: Today’s consumers are environmentally conscious. Choose eco-friendly packaging materials to showcase your brand’s commitment to sustainability and attract environmentally responsible customers.

Going Beyond the Basics: Choosing the Perfect Packaging

While clear plastic bags or pouches might be the primary packaging for tea leaves, branding on secondary packaging boxes plays a crucial role. Here’s where custom-printed paper boxes with tuck ends or folding lock mechanisms come in.

Consider Functionality:

  • Storage: If your box holds 10 tea bags, it should offer convenient storage solutions, reminding the customer of your brand even after purchase.
  • Size & Consistency: Discuss product size, weight, brand colors, theme, and artwork with your packaging manufacturer. If you offer different sizes (e.g., half kg, one kg), maintain consistent artwork for brand recognition and trust.

Perfect Fit & Sustainability:

The tea packaging box should perfectly fit your product, ensuring its safety while aligning with your brand’s sustainability goals. Look for features like predefined cuts for easy opening, minimizing the struggle for consumers to access tea bags or coffee pods.

Paperboard Selection:

The paperboard grade you choose shapes your brand image and how consumers perceive the product’s quality. Opt for high-quality materials that exude luxury and freshness.

Collaboration is Key:

Work closely with your packaging box manufacturer, clearly communicating your goals and vision. This ensures your packaged tea box is printed exactly how you envisioned it.

Ready to Brew Up Success?

Contact Globe Print n Pack today and discover how custom packaging solutions can help you stand out from the crowd and capture the hearts (and taste buds) of tea & coffee lovers everywhere!