Promotional Packaging (POS/POP)


A point-of-purchase or point-of-sale display is a specialized form of sales promotion that is found near, on, or next to a checkout. They are intended to draw the customers' attraction to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include shelf edging, Triarama, Bunting, Forming Posters or Parasite hangers.

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